Case Study·Live·Client · BitMEX
BitMEX Blog
WordPress → Contentful + Next.js headless migration.
Visit www.bitmex.com/blog ↗The Problem
The BitMEX blog ran on a legacy WordPress stack — slow, hard to maintain, and visually disconnected from the modern BitMEX web app. It needed to become fast, editorial-friendly, and consistent with the rest of the product.
What I Built
Migrated the entire blog to a headless architecture: Contentful CMS feeding a Next.js front end. Built responsive article and card components, category filtering (Announcements, BitMEX Alpha, Crypto Trader Digest, Research, Resources), a custom image loader with WEBP/AVIF optimization, dynamic article routing, and multi-language routing (EN/CN/ES/RU/VI).
Stack
Next.jsReactTypeScriptContentfulWEBP / AVIF
Outcomes
- ✓Full WordPress → headless Contentful + Next.js migration
- ✓Category filtering and multi-language support across 5 languages
- ✓Optimized imagery (WEBP/AVIF) via a custom image loader
- ✓Editorial-friendly CMS workflow for the content team